Tel: +86-579-85650195


Yiwu Jiyang Shoes Co.Ltd

ADD:Futian Rd No.299, Jingrong WTO 3 Floor F18-25, Yiwu City, Zhejiang, China


TEL:579-85650195 85650192

phone:15960830192 18069980192



Domestic Security Men Shoes Market Research Two Directions

Domestic security Men Shoes market research two directions
Focus on your brand building
Today, domestic security Men Shoes companies are increasingly focusing on brand building. It is the brand effect that is the most influential in enterprises, and the safety Men Shoess are no exception. It is no exaggeration to say that only men with loud brands could be the real king of the industry. For decades, there has been a gradual emergence in the domestic market, such as anbang, United States and other well-known safety male footwear brands, and in the industry has a huge impact.
To be sure, when the globalization trade tide has already had the quality, with the price, with the success or failure of the brand, the Men Shoess should adjust their marketing mode through the change of situation. Building its own brand is striking, so it seems that the decision must be made. Men Shoess traders must not only be ZhanZhuo on scientific research, also should know the market situation, understand consumer pursuit of Men Shoess products, abandon the traditional sales outlets, open new model, expand product sales surface, for example, from a single male shoes to sell all kinds of supplies, with a soft text ads, for example, text from personalities to promotion channels, and so on. In fact, brand manufacturing is not a simple surface sign. In product quality, technology upgrading, health and environmental protection and other deep and qualitative changes, this pattern will be crossed sooner or later.
Win the market with brand value
In the form of fierce market competition, it is still a good choice to win the market with brand value. In domestic established "back", for example, warrior has been committed to win the low-end market, and do it for decades, has a good reputation and good performance, has gradually become the leader of low-end male shoe market.
Obviously, in strained resources, competition to quality today, Men Shoess enterprises in our country is more of a need to reshuffle, should from the enterprise management mode, efficiency, product quality fluctuation kongfu, rather than merely stay on the price war, resource wars. When a business develops to a certain extent, how to get a new target and how to get healthier and continue is a question that every man must think calmly. To improve the quality is to make our country really become the male shoe industry the fundamental, the male shoe product not only must conform to the national standard, but also should pay attention to the comfort, the beauty sex, the security. We should do more development under this research, and not let outsiders grasp our handle easily. Believe that after shuffling, those who have the technical content, have the core competitive ability of the male shoe enterprise will stand out, by integration will become stronger, more competitive.
Higher raw material prices, weak market, higher labor costs, increased environmental policy pressure, and blocked export of Men Shoess... In 2012, China's Men Shoes industry was in crisis. What is the future of Chinese Men Shoess? A few days ago, "the age of Men Shoes industry to live on cheap has no longer exist, the science and technology male shoe is the inevitable trend that the male shoe industry develops." The survey found that Men Shoess enterprises mostly realized the importance of the transformation and upgrading, science and technology system of Men Shoess, but the real implement technology of Men Shoess of Men Shoess are not many, some male shoe companies simply do not know how to science and technology system of Men Shoess, some male shoe companies in the technology system of Men Shoess on the way "touch stone across the river. In fact, science and technology Men Shoess are not only an ideal, but also the direction of industry development. Fortunately, Chinese Men Shoes companies have stepped forward, and are getting closer to the technology Men Shoess.
In order to adapt to the changing market demand, the leather design and manufacturing cycle can be shortened, so that the products can be developed in a variety of varieties and small and medium-sized batches. The Chinese Men Shoess has been innovation, has realized the Computer Aided of leather goods (CAD, Computer Aided Design System) and Computer Aided Manufacturing (CAM, Computer Aided Manufacturing System) is the application of integration technology, prompted the industrial upgrading, shorten the product cycle from Design to put on the market. Practice has proved that through the introduction of advanced automation equipment and related software, not only can make Men Shoess production standard, but also to liberate productivity, reduce the labor intensity of workers, save material, reduce the cost.